I’m turning my immigration frustrations into a 100k/mo appointment-based business, and how you can too.

We turned $26K into $142K in just 30 days with a CAC under $217.

We’ve generated over 50,000 leads and booked thousands of sales calls.

We’ve built systems that run lean and scale across dozens of appointment-based industries.

So why am I about to tear apart the Spanish immigration legal industry?

My personal nightmare trying to get a visa in Spain revealed something I see in struggling businesses everywhere: a gold mine of opportunity disguised as a dumpster fire of execution.

Over six months, I worked with multiple immigration lawyers and legal services in Spain. Every single one failed to deliver results. Not one. And I’m not talking about “didn’t meet expectations” — I’m talking about requesting refunds from every provider because the service was so poor, the communication so broken, and the results nonexistent.

Here’s the thing.

With just a few strategic changes to their positioning, delivery, and marketing, these same businesses could easily be generating 10X their current revenue with higher margins and happier clients.

This won’t be just about fixing broken immigration services. This will be about identifying the critical gaps that keep most businesses underperforming across every industry.

If these immigration firms implemented even 10% of what we’ve done for our clients, they’d transform from refund factories into profit powerhouses overnight.

In this article, I’m breaking down exactly how I’d fix the Spanish immigration legal business — from offer structure to pricing psychology to fulfillment systems — and how you can apply these same principles to unleash growth in your business, regardless of industry.

The $100K+ Gap: Why Most Appointment-Based Businesses Leave Money on the Table

The difference between a failing business and a thriving one often isn’t what they do — it’s how they position, package, and deliver it.

I learned this the hard way trying to get my visa in Spain.

Look, I wasn’t some tire-kicker. I had my credit card out, ready to pay whatever it took. I ended up working with three different immigration legal firms. All three failed miserably. Not just at getting me the visa — but at delivering even the most basic service that would make me think, “Okay, these people might actually help me.”

My experience was a masterclass in how to repel customers:

• Pay just to talk to someone. No free consultation. No clarity on the process. Just “give us money before we explain anything.” That single mistake filters out tons of people who would happily pay for the actual service — if they understood what they were buying.
• $800-$1,000 with zero guarantees. No clear steps. No timeline. No specific deliverables. Just vague promises that “we’ll submit some paperwork.” I paid. I got nothing. Not even close to a visa.
• Ghost town support. After they had my money, reaching someone was nearly impossible. Endless email chains going nowhere. No dashboard to track progress. Zero accountability. No guidance on paperwork, appointments, or requirements — absolutely nothing.

And here’s the crazy part: this is a high-stakes, high-value service. People are desperate to get their immigration status handled correctly. They’ll pay good money for real solutions. That’s exactly why these businesses are flushing so much potential revenue down the toilet.

When you charge $1,000 for an outcome but deliver an experience that feels like a bad blind date, you’re not just losing that client — you’re killing referrals and repeat business forever.

The solution starts with completely rebuilding the offer. You need something crystal-clear that instantly builds trust, removes friction points, and actually increases what people are willing to pay.

We’ve transformed dozens of businesses with this exact approach. One client generated $127K in revenue in just 47 days after we restructured their offer to align with what customers actually care about. This isn’t some fluffy marketing theory — it’s dollars-in-the-bank reality.

In the next section, I’ll show you exactly how I’d reinvent the immigration legal business model to 10x revenue, trust, and close rates — and how the same principles apply to whatever you’re selling.

How I’d Rebuild This Appointment-Based Business to 10x Revenue

This isn’t just me venting frustration. It’s a legitimate business opportunity.

If I were running one of these immigration legal firms in Spain, we wouldn’t be charging $800 for confusion and disappointment — we’d be charging $3,000 to $5,000 for actual results.

Here’s my exact blueprint:

1. Make the Consultation Free

Charging someone just to find out if you can help them is business suicide. It screams “we’re desperate for cash” instead of “we’re confident in our value.” I’d flip this completely by offering a free consultation and driving traffic with targeted ads to a landing page with a valuable free report like:

“How Expats Are Getting Their Spanish Visas in 90 Days or Less.”

This report would cover:

• What specific steps are involved in the visa process
• Why proper application matters (the real consequences)
• What’s at risk if you DIY it or hire the wrong provider

I wouldn’t give away the how — that’s what happens on the consultation call.

Just like how we do it here.

2. Use the Free Call to Diagnose and Prescribe

On the call, we’d get crystal clear on their situation: are they starting a business? What assets do they have? Which visa type makes the most sense? Then I’d lay out exactly what needs to happen and give them two options:

Do it themselves with our guide, or let us handle everything — from start to finish.

3. Offer a $3,000–$5,000 Done-For-You Package (With a Guarantee)

Most immigration services charge $800 and cross their fingers. I’d charge 4–5x that amount for one reason: we’d actually deliver the result people want.

• Detailed roadmap with every step mapped out
• Clear timeline with milestones and expectations
• Money-back guarantee if the visa isn’t approved within 90 days

Why $5,000? Because now I have enough margin to:

• Pour money into ads and scale the business
• Pay staff properly so they actually give a damn
• Deliver white-glove service that justifies the premium price

4. Create Clear Deliverables for Every Visa Type

For each visa category, we’d have a laminated, step-by-step guide that eliminates all guesswork.

What documents you need. Where exactly to go. Who to talk to. What phrases to use if you don’t speak Spanish.

No confusing email threads. No “figure it out yourself” moments.

5. Provide 24/7 Support + In-Person Assistance

Most expats struggle with Spanish. Most legal firms send clients to government offices alone. That gap is where dreams go to die.

We’d solve it with:

• 24/7 WhatsApp access for urgent questions
• Scheduled phone check-ins
• Staff who physically accompany clients to critical appointments

The truth? I would have paid $5,000 for this service without blinking.

Because what I actually wanted wasn’t cheaper help. I wanted certainty instead of confusion. Support instead of silence. Results instead of excuses.

This model doesn’t just generate more revenue — it builds a referral engine. With positive word-of-mouth and higher prices, the biggest challenge becomes finding good talent. But that’s a problem you can solve with money, which this model would generate plenty of.

With more revenue per client, everything about the business gets easier and more scalable.

Now, how can you apply these same principles to transform your business?

How Any Appointment-Based Business Can Apply This (And Win Big)

You don’t have to be in immigration law in Spain to apply this.

Any appointment-based business — legal, consulting, coaching, healthcare, real estate — can use this exact model to dramatically increase revenue, improve client satisfaction, and dominate their market.

Here’s the framework, step-by-step:

1. Make the Consultation Free Remove the barrier. Lower the friction. Make it easy for prospects to get in the door. Pair your offer with free value upfront — a detailed report, a checklist, a case study, something that’s actually useful and relevant.

That free value does the heavy lifting. It gets people to opt in, book a call, and start trusting you before you ever speak to them.

2. Use the Call to Diagnose and Prescribe Don’t pitch. Ask questions. Uncover pain. Understand the current situation, the desired outcome, and what’s standing in the way. Then, position yourself as the expert who’s already solved this hundreds of times.

3. Offer a $3,000–$5,000 Done-For-You Package That price point gives you breathing room. It creates margin. It allows you to hire world-class team members, provide better support, and offer a true white-glove experience.

And because you have that margin, you can reinvest in ads, content, and automation to keep the funnel full without burning out.

4. Guarantee Results If you’re good at what you do — and you should be — offer a performance-based guarantee. If they don’t get the outcome, they get their money back. That alone will close more deals and eliminate objections.

5. Deliver the Roadmap, Not Chaos What people want is clarity. Direction. A sense that someone has done this before and knows the way. You’re selling the roadmap from where they are to where they want to go. • Step-by-step instructions • Key milestones • Centralized communication • Easy-to-follow expectations • Fast, human support when needed

Most businesses overcomplicate everything. They hide behind email chains, jargon, and vague service terms. That’s a fast path to refunds and one-star reviews.

Instead, overdeliver on simplicity and certainty.

If you follow this model — free value upfront, real discovery on the call, high-ticket fulfillment with real support — you’ll charge more, convert better, retain longer, and scale faster.

This is how real businesses grow. And it works in every industry that depends on conversations to close.

If you want more details on how you can also book more sales calls and make more money, book a time to chat here for a free strategy session.

As always, thanks for reading.