All that blah blah about blaming the algorithm is why you’re failing to market.

At Adstra, I spend roughly ~300k per month on behalf of ourselves and clients to generate sales calls through ads.

There’s been a lot of hemming and hawing over the best way to get leads and customers.

Every day, I see posts like this.

“Did Facebook change the algorithm?”

“Why are my ads suddenly tanking?”

“Is Meta throttling my reach?”

And I get it.

It’s frustrating when what worked last week suddenly doesn’t. It’s easy to look at Facebook, Google, TikTok — whatever platform you’re running ads on — and assume they’re the problem.

But here’s the truth: The algorithm doesn’t decide if your ad works. People do.

If your ads aren’t converting, it’s not because Facebook flipped a switch overnight. It’s because you’re not making something people actually want.

We’ve collectively launched over 500 ad campaigns resulting in well over 50,000 leads generated.

I tell you this because I’ve noticed one defining characteristic.

The best-performing businesses aren’t obsessing over algorithm tweaks.

They’re obsessing over fundamentals.

• Does your offer solve a real problem?

• Is your creative actually stopping the scroll?

• Does your messaging hit pain points people actually care about?

Platforms change. Strategies evolve. But human behavior stays the same.

The brands that win aren’t the ones who spend their time blaming the algorithm. They’re the ones who test, iterate, and make things people want.

Let’s talk about why this is the real game — and why, if you’re still chasing “algorithm hacks,” you’re already behind.

Algorithm Chasing is a Losing Game

Most business owners run ads the same way they do cold outreach — like a Hail Mary.

They try a few campaigns, don’t see immediate results, and start pointing fingers.

They send cold emails, get ignored, and assume email is dead.

They hire cold callers, burn through lists, and wonder why no one is picking up.

At some point, they convince themselves that the platform is the problem.

And I get it — spending money without an immediate return is scary.

Unlike cold outreach, where all you lose is time, ads require an upfront investment.

You put dollars in and at first… nothing happens.

No calls. No leads. No sign that it’s even working.

That’s where most people quit.

They turn the ads off, blame the algorithm, and go back to grinding out low-leverage, manual methods that don’t scale.

But after managing millions in ad spend and consistently generating 4X, 9X, 12X returns across multiple industries, I can tell you one thing for sure — the platform isn’t going to save you.

Facebook doesn’t care about your business. Google isn’t invested in your success.

What saves you is a damn good offer — one that makes it impossible to ignore.

We’ve turned $26,000 in ad spend into $142,000 in revenue in 30 days at a $214 CAC.

We’ve generated $127,000 in 47 days with a $198 CAC at a 5X ROAS.

We booked 148 qualified calls and 1,665 leads in 49 days.

None of that happened because we “cracked the algorithm.”

It happened because we made sure the offer was so dialed in that people actually wanted it.

If you want to turn a dollar into seventeen, you can’t just throw up an ad and hope for the best.

You need:

• A unique angle that stops people in their tracks

• A real reason for them to take action now

• A system to follow up and turn attention into conversions

We generated 692 leads and 54 qualified calls in 30 days because our messaging was clear, simple, and compelling.

The businesses that win aren’t the ones tweaking their bids or obsessing over CPMs.

They’re the ones obsessing over what actually makes people want to buy.

The algorithm doesn’t sell for you — your offer does.

Now, let’s talk about how to actually build an ad strategy that works.

“Did Facebook Change Their Algorithm?”

I hear this all the time and most people overcomplicate it.

They think success with ads comes from some ultra-technical setup, the perfect campaign structure, or secret targeting hacks.

But after running millions in ad spend across multiple industries, here’s what I’ve learned:

Ad success doesn’t come from complexity. It comes from clarity.

• A great offer beats a “perfect” ad strategy every time.

• A simple, clear message wins over fancy marketing jargon.

• A consistent follow-up process closes more deals than any algorithm tweak.

Your ads, funnel, follow-up system — everything — should be stupidly simple.

How to Actually Build Ads That Convert

Start with an offer people actually want

This is the number one reason most ads fail.

It’s not the platform.

It’s not the targeting.

It’s the offer.

If your offer isn’t:

• Unique (Not just “better” but actually different)

• Easy to understand (If they have to think, you lose)

• High value (You can only charge a fraction of the value you provide)

…it won’t work.

If you’re helping businesses make more money or save money, price your offer accordingly.

If you help a company save $100,000, you can easily charge $10,000 — as long as the value is clear.

Test as many ads as possible, but keep the structure simple

Ad testing is necessary.

We run hundreds of new ads every week because most of them won’t work.

But the ones that do? They rip.

Keep in mind, 2% of the ads generate nearly 90% of the real revenue results.

That doesn’t mean your ad structure needs to be complex. In fact, the simpler it is, the better it performs.

Your ads should:

• Call out a clear pain point
• Make an obvious, compelling promise
• Have a creative that stops the scroll

No need to reinvent the wheel. Just keep testing until you find what hits.

Follow up with every lead — eight times

This is where most people lose money.

They generate leads, but they don’t actually follow up.

If you’re not reaching out at least eight times, you’re leaving revenue on the table.

This means:

• Email sequences that nurture the lead
• Texts that remind them why they opted in
• Retargeting ads that reinforce the offer
• Calls from a real person to seal the deal

The businesses making real money aren’t just running good ads.

They’re relentless about turning leads into revenue.

Winning with Ads is Simple. Most People Just Don’t Do It.

People fail with ads because they don’t make something people actually want.

Not because they set up their campaign wrong.

Not because the algorithm changed.

Not because of “bad targeting.”

It’s because nobody cares about their offer.

If you:

• Have a unique offer people actually want
• Make it simple to understand
• Follow up eight times with every lead

You will make money.

It’s not more complicated than that.

Your Marketing Isn’t Broken

By now, you’ve probably realized something.

Your lack of results isn’t because Facebook changed the algorithm. It’s not because “ads don’t work.” It’s not because you’re in a difficult industry.

It’s because you don’t have a system that turns ad spend into revenue.

And let me be clear — it’s not your fault.

Most businesses are taught to focus on the wrong things when running ads:

• They obsess over the algorithm instead of the fundamentals.
• They focus on “hacks” instead of proven offers that convert.
• They set up ads but don’t follow up with the leads they generate.

Meanwhile, we’re out here booking 209 qualified calls in 46 days for a SaaS company.

We’re generating 250 local walk-ins in 45 days for a small business.

We’re helping businesses land 723 leads and 149 calls in 62 days with a simple, repeatable system.

And the only reason our ads work?

We’re not guessing.

We’ve tested, refined, and proven what works — across hundreds of businesses and millions in ad spend.

So, you have two options right now.

Take Our Plug-and-Play System and Do It Yourself

If you want to stop wasting money on ads that don’t convert, we’ve put everything we know into a proven, step-by-step system that you can start using immediately.

For just $27, you’ll get:

• The exact ad structures we’ve used to generate 1,491 leads and 97 qualified calls for high-ticket businesses.
• The follow-up sequences that turned 262 local lead drop-ins into booked sales for a local business.
• The full ad strategy framework that brought 54 calls and 692 leads for a local company in 30 days.
• A repeatable process to test offers, refine messaging, and build ads that win.

You can take this system, plug it into your business, and start fixing your funnel today.

I’ll add the link here so you can grab it.

Let Us Help You Fill Your Calendar on Autopilot

Or, if you don’t want to waste time figuring it out yourself, we’ll do it for you.

We’ve built hundreds of winning ad systems that don’t just generate leads — but turn them into booked calls and paying customers.

When you watch our free training demo, you’ll see exactly how we build, launch, and optimize ad campaigns that bring in qualified leads like clockwork.

No fluff.

 No BS.

Just a clear, proven system that will:

• Build a high-converting offer that makes people take action.
• Create winning ads that stop the scroll and drive conversions.
• Implement a lead nurturing system that follows up and closes more deals.

And if you like what you see? You can book a call with us to see if we can build this for you.

I’ll drop the link so you can watch the free training.

The Bottom Line

You can keep guessing, tweaking, and struggling to make ads work.

Or, you can plug into a system that’s already working — one that has generated:

• $127,000 in 47 days at a $198 CAC and 5X ROAS
• 723 leads and 149 calls in 62 days
• 209 qualified calls in 46 days for a SaaS company
• 1,491 leads, 97 calls, and 52 sales in 3 months for a high-ticket service

The choice is yours.

Grab the system for $27 and start building an ad strategy that actually converts.

Or watch the free training, and let’s see if we can help you scale.

Either way — it’s time to stop blaming the algorithm and start making offers that work.

As always, thanks for reading.