I never thought AI sales would be something we’re talking about so soon.

But after launching 500+ growth marketing campaigns and generating over 50,000+ leads for ourselves and various companies, I’ve realized a core problem.

Most teams suck at following up.

Yet, many won’t admit it.

Here’s what I usually hear instead:

1. These leads suck
2. We’re not getting enough leads
3. If only I just had more appointments
4. If only we had more traffic
5. If we only we just got more referrals
6. Our ads need to be better

There may be some truth to this but in reality, you can reduce your CAC and increase your bottom line substantially if you were to just follow up more frequently.

Here’s the issue:

1. Each lead needs to be followed up with 8–15 times minimum
2. We’re in an attention recession, people forget things faster than ever

So, in order to really get customers, you must be following up with ALL your leads A LOT.

Is that possible for a team?

Maybe..

Possible for 1 person? Absolutely not.

The opportunity here is..

You don’t have to do it anymore.

You can have an AI sales bot do it.

I’m serious.

These AI bots are SO good, introverts and extroverts alike will see it and say “Damn..!”

Here’s what we’ve seen:

1. 74% reduction in CAC
2. 120% reduction in CPBC
3. Higher quality leads
4. Higher show rates
5. High lead responsiveness
6. Less OPEX
7. Higher revenue per employee

Today, I want to break down the step-by-step process of how we build these bots, what they look like, and how to implement them inexpensively into your business.

If you want to skip the written explanation and get my $27 ‘AI Growth Funnel’ system where you can get your own SMS AI Bot, click here to learn more.

But if you want to keep reading, let’s dive in.

Picking the Right Channel and Traffic Source

Conveniently, these bots can work on:

1. SMS (my favorite)
2. IG DM
3. FB DM
4. Google My Business
5. Whatsapp
6. LinkedIn (coming soon!)

We’re seeing it work on any and all of these.

However, SMS is still the clear winner.

And if you put an AI sales bot behind it..

It just flat out crushes.

More on that later.

However, it’s up to you to decide where and how you will be getting traffic.

The two methods here I’d recommend:

1. Organic
2. Paid

And if you have at least $2,000-$3,000 to spend on ads a month, in all honesty, you should be doing ads.

So let’s say you got that budget, the next question is, should you do DM ads or build a funnel for SMS?

Let’s compare.

DM ads

1. They are easier and cheaper to set up
2. More user friendly
3. Not as effective
4. Not as scalable
5. Good for those just starting out

Here’s how these work.

You will build a creative, write some copy, and launch an ad for your desired targeting.

The goal of the ad is for people to DM you and inquire about a service/product. When they DM you, the bot will take over the conversation and either sell your product or book a meeting for you.

Pretty cool huh?

When I say it will book or sell for you.. it really does.

This AI sales bot is good.

However, some critical problems here:

1. You don’t retain their contact info so it’s easy to lose leads
2. You have less control
3. The leads are going to be less serious and less responsive
4. Typically the leads are a bit more expensive ($10-$20 per messenger conversion)

Now, let’s get into the traditional funnel for SMS.

Traditional Marketing Funnel

Ah.. my personal favorite!

Here’s where you’ll have an Ad -> landing page opt-in -> VSL -> book a call page.

For the leads that opt-in, they will be nurtured with the SMS bot to drive them to action.

About 5% of the leads on their own will book a call (if your funnel is good) and the SMS bot will handle the rest.

Some critical highlights here:

1. Most people open SMS compared to email (+100% or more typically)
2. Response rates are higher
3. Booking rates are higher
4. Booked calls are cheaper
5. Quality is higher
6. You get to retain the contact in your database
7. You can still email, voicemail drop, and get as crazy as you’d like with additional follow-up and reactivation

Clearly, I’m a huge fan of the funnel in this case.

It does take a larger lift but it’s worth it.

If you want your own funnel system with an SMS AI bot, already equipped to bring you in more calls and customers, grab my $27 system here.

However, the following tactics have brought about some impressive results:

1. 74% reduction in CAC
2. 120% reduction in CPBC
3. Higher quality leads
4. Higher show rates
5. High lead responsiveness
6. Less OPEX
7. Higher revenue per employee

Safe to say, this implementation has been incredible for the folks we partner with.

Before I jump into how to build these, I’d like to mention a short piece on how you can do this organically.

Organic AI Bot Implementation

I personally, don’t spend much time doing this but I’m seeing it done really well.

If you’re someone who loves to post content, consider asking people to DM you or comment a particular word as a CTA at the end of the video or for your content piece.

That’s how the bot can be triggered as well.

Just like how to bot can work for paid, it can work for organic as well.

Personally, paid media is undefeated (so long as you have $2,000/mo to spend starting out).

Anyways, let’s jump into how you can do this yourself.

How to Create Your AI Sales Bot For a Marginal Cost

Firstly, you’ll need a CRM, regardless of whatever method you choose (organic/paid).

I’d recommend High Level for this. It’s the only one I’ve seen that has the SMS bot built into it.

I will live and die by this software!

The above links are affiliate links and I will receive a commission upon your purchase.

From there, you will connect your relevant accounts.

Then, you will need to head to settings and activate the AI bot (Conversational AI section).

From there, choose what channels you want the bot to reply on.

Depending on your reply channel and where you’re running traffic, you will simply change that in the settings.

Afterward, train the bot to make sure it understands your business.

Great, now that’s finished, let’s set up the front end.

Let’s start with the traditional funnel for the AI sales bot.

You will need ads, a landing page opt-in, VSL/booking page/sales page.

I made a video here on how to build this simple funnel.

For a high-ticket service, I’d recommend the following structure:

1. Ad
2. Opt-in
3. VSL page
4. Booking page with a questionnaire

When leads book, you want to have that first sequence ask an open-ended question to inhibit a response.

That way, we can get the bot going.

In this case, we try to follow up and get that response a handful of times before pushing them to a long-term nurture.

Once they reply, the bot will take over for you.

For my other folks looking to do IG/FB DM’s, this is much simpler.

You won’t need any pages, you just set up that first sequence with the trigger as IG or FB DM.

Any response will trigger the bot to continue the conversation.

And that’s how we’re nurturing our leads to book 100+ qualified sales calls monthly!

TL;DR

And that’s it!

From here, there are specifics that you can manipulate like:

1. Bot training docs and information
2. Funnel changes and opening messages
3. Speed and frequency of the bot
4. And much more

I know that I couldn’t get into all the little details in this article.

If I got into everything, we’d be here for hours. So I apologize for leaving you hanging a bit here.

However, let it be known that this does exist and it’s the most effective add-on we’ve implemented into our service.

So, I hope this sparks interest in how you can improve your back-end marketing to make more money.

If you want the exact system for yourself and training to go along with it so you can have it built for your business, grab my $27 system here.

As always, thanks for reading.