Listen up, because I’m about to show you how to throw your business into high gear — and it’s easier than you think.

Today, we’re diving into paid ads and why it’s hands down the fastest, most reliable, and easiest method for scaling your business.

I get it.

You’re probably using cold emails, cold calls, maybe even some organic traffic strategies.

How’s that working out for you?

Chances are, you’re stuck.

It’s inconsistent, hard to scale, and, frankly, exhausting.

Here’s the truth..

Paid ads are the answer you’re looking for.

Paid ads give you what all those other methods don’t — speed, reliability, and the ability to scale with ease.

And by the end of this blog, you’ll know exactly why paid ads are the powerhouse tool your business needs.

Not only that, but I’ll also show you how you can start deploying paid ads effectively and why it’s time to ditch the old methods clogging up your workflow.

Why Paid Ads Win Every Time

So why are paid ads better than cold outreach?

It’s simple.

Let’s break it down:

• Scalability: With cold calls and emails, you need an army of people to manage the process. With paid ads, you just need a budget. Want to reach more people? Crank up the ad spend. It’s that easy.
• Predictability: Paid ads are consistent. You know exactly what you’re getting. You don’t have to deal with the unpredictability of whether Gmail or Outlook will block your cold email campaign or the frustration of getting hung up on during cold calls.
• Tried-and-True Method: Ads have been around forever. From newspaper ads to billboards to digital ads, the concept is the same — targeted traffic at scale.

Plus, Meta, Google, LinkedIn — they’ll always be happy to take your money to deliver you qualified traffic. Unlike cold outreach, which could be obsolete tomorrow, paid ads are here to stay.

But What About Cold Traffic?

I hear you — “Jake, paid ads are cold too.”

Sure, but here’s the kicker: You can warm up those leads faster than you think, and I’ll show you exactly how to take them from cold to “shut up and take my money.”

Let’s dive into the stages of awareness in your market:

1. Unaware
2. Problem Aware
3. Research Mode
4. Ready to Buy

Here’s the harsh truth: Most of your competitors are throwing out ads aimed only at the “Ready to Buy” crowd, which is only 3% of your market.

That’s why they’re burning money.

Here’s What You Do Instead

Instead of pitching right out of the gate with “buy my stuff now,” you target the 97% of your audience that isn’t quite ready to buy but is in research or problem mode.

You do this by creating problem-based ads that offer a solution to their pain point — for free.

Give them something valuable upfront.

A free audit, report, checklist, or anything that addresses their problem.

For example, one of our best-performing ads is our “5 Ways to Book 100+ Demos a Month Like Clockwork” PDF.

We give away the entire playbook, step by step.

Why?

Because most people won’t take the time to do it themselves — they’ll come back to us to solve their problem.

What Happens After They Opt-In?

Once they click on your ad and land on your opt-in page, it’s showtime.

They give you their name and email in exchange for that free piece of valuable content. This is their first piece of currency. Understand that this is a risk for any prospect coming to you.

Here’s the critical part: Don’t try to close them right away.

Let them digest the value.

Once they’re on your email list, you’ve got them.

You can send follow-up emails, text messages, retarget them with ads, and even call them if needed.

The Power of the Evergreen Sales Machine

After they opt-in, you want to redirect them to your VSL (Video Sales Letter) page, your 24/7 Evergreen Sales Machine.

Here’s where you’ll capture the 3% of people ready to book a call immediately.

The VSL is simple — headline, video, and a big button to book a call.

But the real magic happens in the email follow-up series.

We use a powerful 5-step sequence that doesn’t push a hard sell right away. Instead, we deliver even more value.

By the time you ask them to book a call, they’re not just ready — they’re eager.

Why This Works (and Works Well)

This method isn’t just theory — it’s been tested over 500+ growth campaigns.

We’re getting leads for $3 to $4 and booked calls for $30-$50.

Qualified, interested leads.

What would this mean for your business if these were your numbers?

The Takeaway? Value-Based Marketing Is King

Give away your best stuff for free.

I know, that sounds counterintuitive.

But when you provide insane value upfront, you build trust, authority, and rapport.

And when the time comes to ask for the sale, it’s a no-brainer for your prospects to say “yes.”

Here’s how you implement this system:

1. Run paid ads with a problem-solving hook.
2. Offer a freebie that solves a real pain point.
3. Follow up with value-packed content — emails, videos, blogs.
4. Move them down the funnel to the call booking page.

Ready to start packing your calendar daily?

If you’re serious about growth and have at least $100 a day to spend on ads, stop wasting time on cold outreach.

This is how you scale, reliably and predictably.

Got questions? Let’s talk.

Book a time with my team, and let’s see how we can help you blow up your business with paid ads.

Catch you on the next one!