Marketing trends in 2024 from an expert marketer, revealed.

Of all the business functions, marketing is the one that changes the most often. Or so they say.

Many business owners would propel from the rooftops like Tom Cruise in Mission Impossible if they could get their hands on the next big marketing trend to skyrocket their business.

Just the other day, I had a shrewd business owner doing quite well in his business ask me:

What’s a new funnel that I can create that will generate higher quality leads at a lower cost?

I told him that he was asking the wrong question. The best use of your time would be making what you already have better, more efficient, fundamental, and simpler.

It takes 10x more time and effort to get your marketing funnel from 95% to 100% than it does to get it from 0% to 95%. That’s the crude reality.

To me, trends and predictions are foolish. Sure, things will change. But the core of the problem lies in business professionals believing that they should be on the cutting edge of these trends.

All the time spent on finding new ad structures, trendy content ideas, shiny new funnels, and advanced attribution techniques could be spent elsewhere on something more fundamental to what actually makes marketing work.

In fact, skyrocketing your business comes down to doing the fundamentals extraordinarily well.

If you take a few minutes out of your day to read this article, here’s what I can promise you:

• A comprehensive breakdown of the fundamentals you should focus 95% of your attention on to ensure your market becomes competitor bulletproof.
• 2 trends that I see emerging that we are testing to see how well they fall into line with the fundamentals I mentioned.
• What you can do today to make your marketing more powerful than ever.

It’s time for you to retire your shiny objection syndrome and get focused on making your marketing profitable — once and for all.

The Secret Sauce That Never Goes Stale

Picture this: You’re at a party, and there’s that one person who keeps talking about themselves, trying to sell you something.

Annoying, right?

Now imagine someone who’s genuinely interested in you, offers helpful advice, and oh-by-the-way, happens to have a solution to your problem for free.

That’s the difference between bad marketing and good marketing.

And guess what?

It’s been this way since the dawn of commerce.

Let’s take a trip down memory lane.

This gem above from the 1940s isn’t just pushing a service, it’s offering value.

Fast forward to the 80s, and we see the same principle at work:

And today? Well, take a look at these beauties:

Notice a pattern?

The best marketing isn’t about shouting “Buy my stuff!” from the rooftops. It’s about giving away value like it’s going out of style.

Why?

Because humans are wired for reciprocity.

It’s like that friend who always picks up the tab — eventually, you’ll feel compelled to return the favor.

Let’s talk numbers for a hot second.

Studies show that content syndication marketing generates 3x as many leads as traditional outbound marketing but costs 62% less (Content Marketing Institute, 2021).

That’s like getting a gourmet meal for the price of fast food.

And businesses that prioritize adding value via blogging are 13x more likely to see positive ROI (HubSpot, 2019).

It’s not rocket science; it’s human nature.

Think of your marketing like a first date. You wouldn’t start by asking for marriage, would you? (If you would, we need to have a different conversation.) No, you’d try to be interesting, engaging, and valuable to the other person. That’s what good marketing does.

Here’s a wild thought: What if I told you the best marketing strategy is to stop trying so hard to market?

Mind-blowing, right?

It’s like trying to be cool — the harder you try, the less cool you become.

Instead, focus on being genuinely helpful.

Remember, marketing fundamentals are like that old pair of jeans in your closet. They might not be the trendiest thing out there, but they always fit just right.

So, stop chasing the marketing equivalent of parachute pants and focus on what really works — providing value, building relationships, and solving real problems.

AI For Testing — Trend #1

Alright, buckle up, cowboy. We’re about to take a wild ride into the world of AI-powered marketing testing.

It’s like having an army of interns on steroids, minus the coffee runs and awkward small talk.

Above is an example of the AI bots that we created for each section of our marketing delivery. From new freebies, and video ad scripts, to even follow-up emails.

Get full access to these bots by clicking here.

Here’s the deal, AI isn’t making anything new for us, it’s just letting us play the game at warp speed.

We’re using AI to test everything from ad copy to image selection faster than you can say “target audience.” It’s like having a focus group on demand, except this one doesn’t get hungry or need bathroom breaks.

Let’s throw some numbers at you.

Companies using AI for marketing report a 59% improvement in closing sales deals and a 58% increase in revenue (Salesforce, 2023).

We’re testing hundreds of variations in the time it used to take to test a handful. Saving of hundreds of hours of precious time. Additionally, marketing effectiveness comes down to the frequency of your testing. Testing more equals making more. It’s that simple.

Think of it this way: If traditional marketing testing is like panning for gold, AI-powered testing is like using a metal detector. We’re still looking for the same thing, but we’re covering a lot more ground a lot faster.

But here’s the important part — all this fancy AI stuff? It’s still in service of those good old marketing fundamentals we talked about earlier. We’re just able to fine-tune our value proposition and delivery at lightning speed.

It’s like having a Ferrari instead of a Toyota Camry — the destination’s the same, but boy, do we get there faster!

AI For Replacement

Alright, let’s address the elephant in the room — or should I say, the robot? AI isn’t just helping us test, it’s starting to take over some jobs and empower those in the position. Take a look.

Now, before you start having nightmares about Terminator-style marketing bots, let’s break it down. We’re using AI to replace roles like appointment setters, designers, copywriters, and data engineers.

It’s not because we don’t love our human colleagues — it’s just that AI doesn’t need coffee breaks, doesn’t get writer’s block, and definitely doesn’t post passive-aggressive notes about dirty dishes in the office kitchen.

Here’s a mind-bender for you: AI-generated content is expected to make up 30% of all content on the internet by 2025 (Gartner, 2023). That’s like finding out your favorite author is actually a very eloquent hamster — surprising, but hey, if the books are good, who are we to judge?

Moving on. Let’s talk efficiency.

We’ve seen a 40% reduction in content creation time and a 35% decrease in operational costs since implementing AI in these roles. It’s like hiring the world’s fastest, cheapest, and most tireless intern. Except this intern can write in 50 languages, design like a pro, and crunch numbers like it’s going out of style.

But here’s the plot twist — we’re not just replacing humans, we’re supercharging them.

The marketers on our team have become AI whisperers, guiding these digital marvels to produce work that’s not just fast and cheap, but actually good.

Think of it this way, if traditional marketing roles were like individual musicians, our AI-enhanced team is like a one-person band, with each member playing multiple instruments simultaneously.

And let me tell you, the music they’re making could be a platinum record.

Now, I know what you’re thinking. “But what about the human touch?” Fear not.

We’re not replacing creativity, we’re amplifying it.

I encourage you to map out the journey for your customer and for how you fulfill your customer. Then, see what actions within that delivery can be outsourced to AI. Those hours spent will save you thousands on the back end. I’d take that trade any day.

In conclusion, the marketing of the future isn’t about AI vs. humans. It’s about AI + humans, creating a marketing super-team that’s more efficient, more effective, and dare I say, more fun than ever before.

So don’t fear the rise of the machines — embrace them, guide them, and watch your marketing catapult. Just remember to be nice to them. You know… just in case they do become sentient one day.

Better safe than sorry, right?

Last note I’d like for you to remember.

Stick to the basics 80% of the time. 20% of the time, learn new emerging trends using AI.

If you’re curious to learn how we’re booking in hundreds of calls per month using our AI Growth Funnel System, click here to learn more.